Adidas is a firm German founded in 1949 by Adolf Dassler and specializes in the manufacture of sports goods.Adidas is one of the sports equipment most famous in the world Adidas is not only about faster shoes and fashion statements. Just as a shoe is more than padding and foam, there is more to us than just the product. Everything we do is bound by one simple thought: we strive to help you perform at your best. Adidas products help athletes perform better, play better, feel better. Our products break records, set trends, make history. Every day. All over the world.