New Balance

New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 9,000 associates around the globe, and in 2023 reported worldwide sales of $6.5 billion.  

In the MENA region, New Balance has experienced strong growth, distributing and marketing its products across more than 17 countries through 7 mono-branded stores, with plans for further expansion to take this to 75+ in the coming 24 months.

New Balance owns five athletic footwear factories in New England and one in Flimby, U.K.  New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance’s U.S. sales.