19 Landmark Group global and regional brands spread over a 12,000 sq. meter space in the mall are all anticipating the October 29 Mall of Qatar soft opening

Mall of Qatar and Landmark Group signed a strategic agreement that will see the leading retail and hospitality conglomerate introduce some of the world’s most beloved brands to Qatar, under one roof. This week, Landmark Group confirmed that its brand store fit out processes are well underway in preparation for the October 29 soft launch. Landmark Group brands will enhance Mall of Qatar as a shopping destination by offering trendy fashion apparel, sporting gear, footwear, beauty products and a host of accessories for men, women and children.

“We are extremely delighted to announce that Landmark Group stores will be ready to welcome visitors once we open, and we look forward to hosting its brands at Mall of Qatar,” said Rony Mourani, General Manager, Mall of Qatar. “Our aim is to create a signature destination, a super-regional shopping mall that will find its place in the league of the superlative shopping malls of the region. Together with Landmark Group, we will introduce new and exciting brands that will capture the attention of consumers from Qatar and abroad.”

Santosh Pai, Chief Operating Officer, Landmark Group Qatar, said, “Qatar is an extremely important market for us, as we look to continue to strengthen and expand our regional footprint. Mall of Qatar will be a significant addition to the country’s retail landscape and we are delighted to be one of its anchor tenants. We are certain that both tourists and residents will delight in the concepts that we will introduce from October 29 onwards.”

To offer an international shopping experience, the Group will showcase a mix of 19 of its core brands including Centrepoint, Max Fashion, Iconic, Reiss, New Look, Koton, Steve Madden, Carpisa, Ecco, Kurt Geiger, Pablosky, Emax, Candelite, Shoexpress, the group’s newest home-grown brand, SportsOne, as well as a new fashion brand in Qatar Lipsy. Landmark Group is also pleased to introduce fresh new offerings in casual and fast casual dining to Qatar, with award winning brands such as Zafran, Carluccios and GRK- Fresh Greek.

“We believe that these brands will further enhance our retail and hospitality offering in the country and we are confident that they will be well received by all our customers,” Santosh Pai added.

Mall of Qatar will capture the imagination of the entire nation as it opens the doors to its 500,000 sq. m innovative shopping concept with top-notch recreation and leisure options. This capital destination will premiere the world’s first resident troupe – offering mall-wide entertainment with 52 weeks of spectacular headline shows on a 360-degree custom developed revolving stage, as well as a multilevel Family Entertainment Complex integrating an international edutainment concept with advanced gaming machines and enthralling rides. The Mall’s encompassing experience completes with a 19-screen Cineplex inclusive of IMAX’s revolutionary laser projection and 12 channel immersive sound system on the region’s largest screen. The cinema will also feature the latest 4D projection technology screen, 7 VIP screens, an 8-lane bowling alley, and in-theatre gourmet food services.

Situated next to the award winning Al Rayyan FIFA 2022 stadium, the nation’s mall will be a jewel in Qatar’s National Vision 2030. Visitors will be dazzled by the 500 varied retail, dining and café options, conjointly with the 5-star AlRayyan hotel operated by Curio, a collection by Hilton, as every section of the Mall, from its distinctive facade to its exciting interiors, holds an element of surprise that will engender an experience like no other.

In an effort to promote a healthy labour force in Qatar, Mall of Qatar, Carrefour Qatar and Al Rayyan Water have partnered with Qatar Charity for the launch of phase one of “Suqia” – a powerful initiative designed to help workers involved in outdoor projects ‘Beat the Heat’. The campaign aims to encourage healthy lifestyles among Qatar’s large construction workforce – whose members play a pivotal role in building the nation’s word-class infrastructure.

Qatar Charity organised cool water trucks to distribute more than 11,000 water bottles provided by Carrefour to Mall of Qatar workers, and delivered compelling lectures about the importance of hydration in a variety of languages. “We would like to extend our gratitude to our valued partners, Mall of Qatar, Carrefour and Al Rayyan Water for their cooperation in this initiative, and, more specifically, for the inherent care, respect and warmth that they continue to display towards Qatar’s valued workers,” said Ali Al Gharib, Director of Programs and Centers at Qatar Charity. “We are also thankful for the workers’ participation in this initiative. We hope that this project will serve as a token of our appreciation and a testament to our gratitude for their vast contribution to our magnificent country.”

Rony Mourani, General Manager at Mall of Qatar said: “For us to join forces with Qatar Charity and Carrefour to raise awareness about heat stress, and to educate workers on how they can combat its effects by staying hydrated and healthy through the 'BEAT THE HEAT’ awareness campaign, is paramount to our core values for the health and welfare of our workforce. All the people working on this remarkable project play a pivotal role in its success, and it is our responsibility to ensure that the highest safety standards are maintained during these hot summer months. We would like to extend our gratitude to both Qatar Charity and Carrefour for being a part of this refreshing initiative.”

Laurent Hausknecht, Country Manager Qatar, Kuwait and Bahrain at Carrefour, Majid Al Futtaim Retail commented: “We are proud to be participating in the ‘Beat the Heat’ campaign. This initiative marks our first collaboration with Mall of Qatar and we are delighted to create great moments, for everyone, everyday to the – workers – most of whom spend long hours under the sun – after all, educating them about the dangers of heat stress is critical to their health. The fact that we have already managed to distribute over 11,000 bottles is a first step in the right direction and moving ahead, we look forward to many more.”

Workers, who were the direct benefactors of Beat the Heat campaign, expressed their delight with the fact that such initiatives are being undertaken. They also valued the different types of interactions carried out by various charitable organisations and corporations in Qatar.

Seven custom-made breathtaking lighting installations will brighten domes throughout the mall

In keeping with its mission to provide a destination that genuinely offers an unparalleled shopping, dining and entertainment experience, Mall of Qatar is combining lighting with astonishing art to enthrall and delight both local and international visitors. Mall of Qatar will be home to seven attractive, contemporary art pieces, which double as lighting fixtures installed within the domed rotundas throughout the mall, drawing the eyes of visitors by creating a fascinating and new visual experience.

Each piece of art has been expertly curated and has its own story to tell. In fact, 350 people from 11 different countries, including Germany, Turkey, Italy, Indonesia, the United Kingdom, Lithuania, Croatia, Thailand, Ireland, and Albania, have been involved in its design, production, and installation. The Pins, Bow Ties, and the Shoe are currently installed in various locations in the Mall of Qatar, while The Acrobats, the Golden Rings, Wall of Egrets, and the Footballs are in the installation phase.

"We are more than just a mall; we are an entertainment destination venue that will charm visitors in a multitude of ways,” said Rony Mourani, Mall of Qatar General Manager. “Installing these incredible artworks as part of our infrastructure is testament to our staunch commitment to providing an astonishing visual experience from every angle, down to the smallest details. Every time you gaze at those lights, you will encounter a new ambiance, reflective of the journey the mall itself will offer, where something new to explore and enjoy awaits.”

Consisting of 12 different materials, each artwork is considered a standalone masterpiece – one that promises to evoke emotion and inspire visitors. Located at the main entrance, on the west wall, is the Wall of Egrets. Composed of nine Egrets, the sculpture portrays the internally illuminated birds as they are taking off from the ground, and flying up a cascading wall of water. Visitors will also find the Rings at the main entrance of the building. Designed to exude maximum luxury and opulence, the seven inner hoops with gold brush coating are placed offset from the center and will be hung from the atrium glass roof.

Inside the mall, visitors will be met with the Bow Ties, inspired by the type of necktie worn by men for formal events. The sculpture is installed in the first of three centric domes of the Mall. The second dome is home of the Pins, a sculpture reminiscent of a pincushion used by tailors in the process of measuring and sewing custom-made suits and dresses. Representing one of the most beloved pieces of women’s fashion, the Shoe will be displayed in the third dome of the Mall. This lighting sculpture is an elegant, glittering high heeled shoe, created with hand blown blue crystal glass balls, which appears to float in the air.

In the family entertainment area, visitors will come upon The Acrobats – human figures in the form of a tight rope walker, a trapeze artist, an unicyclist, a person balancing on a ball, and an aerial silk performer. The Footballs, a colorful, playful sculpture that pays homage to the Qatar 2022 FIFA World Cup, also adorns one of the Mall’s domes. The Footballs is made up of two balls suspended from the ceiling, one inside of the other.

Mall of Qatar will capture the imagination of the entire nation as it opens the doors to its 500,000 sq. m innovative shopping concept with top-notch recreation and leisure options. This capital destination will premiere the world’s first resident troupe – offering mall-wide entertainment with 52 weeks of spectacular headline shows on a 360-degree custom developed revolving stage, as well as a multilevel Family Entertainment Complex integrating an international edutainment concept with advanced gaming machines and enthralling rides. The Mall’s encompassing experience completes with a 19-screen Cineplex inclusive of IMAX’s revolutionary laser projection and 12 channel immersive sound system on the region’s largest screen. The cinema will also feature the latest 4D projection technology screen, 7 VIP screens, an 8-lane bowling alley, and in-theatre gourmet food services.

Situated next to the award winning Al Rayyan FIFA 2022 stadium, the nation’s mall will be a jewel in Qatar’s National Vision 2030. Visitors will be dazzled by the 500 varied retail, dining and café options, conjointly with the 5-star AlRayyan hotel operated by Curio, a collection by Hilton, as every section of the Mall, from its distinctive facade to its exciting interiors, holds an element of surprise that will engender an experience like no other

Carrefour’s first ‘Mediterranean concept store” has already completed 93% of the fit-out process in anticipation of the Mall of Qatar October 29th 2016 soft opening

Mall of Qatar, poised to be the country’s leisure, entertainment and shopping complex scheduled to open its doors on October 2016, has announced that Carrefour, one of its key anchor tenants, has completed 93% of the fit-out process of its 14,000 sq. meter store. Other retailers are following suit, as timelines are being met in anticipation of the October 29 Mall of Qatar soft opening date.

Carrefour’s first “Mediterranean concept store” in the Middle East, will offer Qatari shoppers unbeatable value for money with a vast array of products whilst introducing a unique shopping experience.

Laurent Hausknecht, Country Manager at Majid Al Futtaim Retail, said: "The unique combination of a new retail concept, choice and unbeatable value is set to make the Carrefour hypermarket in Mall of Qatar the most innovative and contemporary in the Middle East region. Having increased the man power to ensure timely completion, we are very pleased with our progress as the opening date looms closer. This makes us especially proud to be a key anchor at Mall of Qatar. It is our ongoing commitment to creating great moments for everyone, every day and we look forward to bringing this vision to life for our customers in Qatar through a new retail concept.”

"We believe in the country's National Vision 2030, and of course, development of this area is key for Carrefour in the medium- and long-term," he concluded.

Mall of Qatar will be an entertainment destination premiering the world’s first resident troupe, performing mall wide entertainment and custom developed live shows on a 360 degree multi-lift rotating festival stage with theatrical sound, lighting, and animated water features.

“The enthusiasm amongst our stakeholders to uphold their impeccable standards when it comes to maintaining timelines for the Mall of Qatar opening is truly inspiring. We are witnessing a number of retail spaces already in the final stages of fit-out, and we are proud that Carrefour is bringing its unprecedented concept to the region as part of Mall of Qatar,” said Rony Mourani, Mall of Qatar General Manager.

Expected to receive a footfall of 20 million customers annually, the Mall of Qatar includes 500 shops including over 100 F&B restaurants and 7,000 underground and surface car parking spaces. The Mall’s 19-screen Cineplex will include the latest 4D projection technology screen and the newest IMAX 3D laser projection system in its largest format worldwide, 7 VIP screens on 3 levels, a 8 lane bowling alley and in-theatre gourmet food service, with a Family Entertainment Complex spread over 16,500 sq. m of multilevel entertainment for children and adults as well as a 5 star luxury hotel, part of Curio, a Collection by Hilton.

Stakeholders look forward to the launch of the project that promises to change the entire shopping mall experience for the region and beyond.

Last Thursday marked Mall of Qatar’s final march towards its grand opening. With just 100 days to go, MOQ management took time to congratulate the entire team on their unwavering dedication to the project thus far and offered words of gratitude and motivation.

“When you visit the MOQ premises, you immediately feel the positive energy emanating from every corner of the mall – and the momentum will continue for the next 100 days,” said Rony Mourani, General Manager, Mall of Qatar. “We are so incredibly proud of the way our team stays motivated and leans on each other for support. We cannot wait for the next 100 days!”

Shem Krey, Managing Director, Mall of Qatar gave his take on the relationships that will be created over the next 100 days, “We are now getting to know our tenants even better, and they are as excited as we are about the impending launch in October. Collectively, we look forward to welcoming visitors for the entire MOQ experience.”

MOQ will offer a dramatically different shopping experience, transforming the way visitors engage with malls, premiering the world’s first resident troupe, performing mall wide entertainment and custom developed live shows on a 360 degree multi-lift rotating festival stage with theatrical sound and lighting and animated water features.

Expected to receive a footfall of 20 million customers annually, the Mall of Qatar includes 500 shops including over 100 F&B restaurants and 7,000 underground and surface car parking spaces. The Mall’s 19-screen Cineplex will include the latest 4D projection technology screen, 7 VIP screens on 3 levels, a 8 lane bowling alley and in-theatre gourmet food service, with a Family Entertainment Complex spread over 16,500 sq. m of multilevel entertainment for children and adults as well as a 5 star luxury hotel, part of Curio, a Collection by Hilton.

A scale model of the Mall was the highlight of the event that excited all who saw it up close.

On the occasion of the Holy Month of Ramadan, Mall of Qatar – the premiere shopping destination in Doha opening October 29th 2016 – showcased true Qatari hospitality by hosting an inaugural Iftar for its employees and their families at the Four Seasons Hotel in Doha. The evening included activities for staff to win incredible prizes to enjoy with their families. A scale model of the Mall, showcased in the hotel lobby, garnered attention from Iftar attendees and other hotel guests as the highlight of the evening.

Rony Mourani, General Manager of Mall of Qatar, commented on the importance of unity, “We consider our valued employees as part of one family and Ramadan, being the month of reflection and unity, was a perfect time for all our teams to come together and share in the spirit of the Holy month. This evening also represented our vision for bringing people together through unprecedented experiences at the Mall of Qatar.”

To celebrate the spirit of giving, 30 prizes were won during a guess-who game, displaying employee baby pictures to guess who the baby picture belonged to, a tombola, and a pop quiz about the Mall of Qatar. Prizes included Novo cinema tickets, dinners at Debs w Remman Cafe, La Casa Twenty Eight, Diner Station, Damasca and the Orient Pearl, in addition to spa vouchers, and luxury stays at the Four Seasons hotel. As gifts of appreciation, all attendees were given signature Mall of Qatar Ramadan lanterns. The night proved to be an enjoyable evening for everyone, with an engaging and welcoming atmosphere that reflected the essence of Mall of Qatar.

“Mall of Qatar is more than simply just another mall in Doha, it is a luxury destination that encompasses dining, shopping, entertainment and luxury experiences into one opulent venue that will transform memorable experiences in Qatar for both residents and visitors alike,” Mourani added.

Situated next to the award winning Al Rayyan FIFA 2022 stadium, Mall of Qatar is an entertainment destination premiering the world’s first resident troupe, performing mall wide entertainment and custom developed live shows on a 360-degree multi-lift rotating festival stage with theatrical sound, lighting, and animated water features. The Mall includes 500 retail outlets, over 100 restaurants, a 19 screen Cineplex including a superior 3D IMAX screen, and a 5-star 200-bedroom luxury and fashion hotel operated by Curio Collection from Hilton.

15 high-end stores and global fashion brands enter the mall

Mall of Qatar has signed an agreement with Doha-based Abu Issa Holding, a leading business conglomerate. Under the deal, Abu Issa Holding will feature luxury fashion, watches, jewellery, perfumes, cosmetics, home fashion, home décor and travel gear.

A mix of more than 15 global brands that include Godiva Cafe, Yves Delorme, Hartmann, Samsonite, Voulez Vous and Bugatti, among others. Not to mention Pari Gallery, which will feature over 450 international brands across cosmetics, watches, jewellery and fashion accessories including leather goods, ladies’ shoes, and eyewear. Further, Karisma Cosmetics will bring forth a hip trendy concept targeting a younger audience of girls and women from 15 to 25 displaying designer cosmetics, fragrances, and accessories.

Travel department store Mosafer will feature a full selection of luggage and travel accessories brands catered to jet-setters, business travellers and families. The Abu Issa own-concept is the first of Qatari retail businesses to open a flagship most recently in New York City, with Mall of Qatar a milestone in its continued expansion, and Turkey and South Africa scheduled by the end of 2016.

Speaking on the occasion, Rony Mourani, General Manager of Mall of Qatar, stated, “In line with our promise to house top brands that will add real value to Mall of Qatar and will offer a unique experience to shoppers, we have signed an agreement with Abu Issa Holding, that will feature retail luxury goods and fashion brands across their outlets."

Nabil Abu Issa, Vice Chairman, Abu Issa Holding, said: “Mall of Qatar is aspiring to create the finest customer experience in the country, and we are glad to have formed an association with them with this agreement. Once ready, Mall of Qatar will boast of one of the world’s best infrastructures and road networks. The mall will also provide the most user-friendly access and the best parking experience in Qatar, as well as being directly linked to the Doha Metro and adjacent to Al Rayyan metro station. This will ensure a high frequency client base and a lifestyle brand of the future, representative of the citizens of Qatar.”

“Also, the layout of the mall is exceptionally well designed. The typical race track bodes well for all store locations in terms of customer circulation and ease of shopping for all patrons. In addition, the management of the mall and ongoing events planned will position and sustain its development as one of the best malls in the region,” added Mr. Nabil Abu Issa.

Expected to receive a footfall of 20 million customers annually, the Mall of Qatar includes 7,000 underground and surface car parking spaces, 500 shops including over 100 F&B restaurants and 19 screen Cineplex including a superior 3D IMAX screen, and Al Rayyan 5-star 200 bedroom luxury and fashion hotel operated by Curio, a Collection by Hilton.

Retailers voice their commitment to Mall of Qatar, with a shop fit out tour displaying a progressive stage of completion.

Mall of Qatar (MOQ), the soon-to-be-opened premier shopping destination in Doha, organised on May 31st a welcome aboard event for all major anchor retailers and future tenants. Besides setting a new standard in both mall design and entertainment, this milestone event showcased MOQ at an advanced stage of completion with a site tour that detailed the readiness to the retailers. In fact, it marked the beginning of the countdown with over 100 retailers already shop fitting, with over 200 more expected to start fit out in the coming few weeks.

At the outset, Mr. Ahmed Al Mulla, CEO of Mall of Qatar extended a warm welcome to the gathering and talked about the uniqueness of the mall that is all set to transform the consumer experience: “The nation’s mall will be a jewel in Qatar’s National Vision 2030, a super-regional mall that will be placed on the world tourism map. The Mall of Qatar management is committed to this vision and to build and maintain strong leadership in order to meet our partners and customers’ expectations.”

Standing on stage Naomi Sargeant, Marketing Director of Mall of Qatar, stated: “Today marks the beginning of our journey to share with you the vision, mission, brand story, and messages we’ve created that will be our promise to deliver to the consumers’ needs and hopes. This is just the beginning of our journey… hereafter, we will endeavour to ensure that we keep raising the bar and bring you the trendiest, most enjoyable and exhilarating experiences in Qatar, here at MOQ.”

Rony Mourani, General Manager of Mall of Qatar, added: “We are gathered here because we all have one thing in common: an absolute mission to build together a great new retail and leisure destination in Qatar. Without you, the retailers, we stand alone in a building. Our job now is to bring these walls to life, to create a great experience that our customers will tell each other about. Consumers will not connect with us unless we can fulfill that promise and give them what they need and aspire for.”

Speaking on the occasion, Mr. Shem Krey, Managing Director of Mall of Qatar said: “The business of being a mall operator is about bringing the retailer and the consumer together. Our vision is to become a landmark within Qatar and the region… to become a destination and an attraction that draws visitors over and over again.”

“We promised to deliver more than just a mall to our retailers, and to date we have achieved this, now we hand over the mall to our partners and open our doors to join them to our journey, to speed up the fit out stage, and to ensure our opening date of October 29th is achieved together.” he concluded.

To further emphasise this point, MOQ featured several entertainment shows. Guests were transported into another dimension, as MOQ depicted a new level of completion. They were drawn to six different freestanding doors which were a direct referral to each coloured jewel found in the MOQ logo, lit throughout the room, each accompanied by individual actors themed as the ambassadors of MOQ - styled and characterised to a new level of fashion, marrying local touches with international flair.

For ‘The Opening Act’, guests were treated to a new ecosystem of entertainment and experiences in an atmosphere that utilised the dynamics of acrobatics - dance - and vocalists. The finale, ‘Pulse’ a sneak peak of one of the MOQ Live shows with the sound of drum beats, rhythm, acrobatic duo straps, dance and incredible vocal pieces, left the guests with a sense of awe and excitement.

Later in the evening, Ahmed Al Mulla, Shem Krey, Rony Mourani along with Moutaz Al Khayyat, Chairman of the Board and President of UCC Holding, and Ramez Al Khayyat, CEO and Group Vice President of UCC Holding, presented the ‘Welcome Aboard’ trophies to all brand operators who posed on stage for the MOQ Family photo.

Opening October 29th 2016, Mall of Qatar, spread over 5.4 million square feet with over 500 retail shops, is setting new super regional mall standards.

Mall of Qatar will be an entertainment destination premiering the world’s first resident troupe, performing mall wide entertainment and custom developed live shows on a 360 degree multi-lift rotating festival stage with theatrical sound and lighting and animated water features.

Situated next to the award winning Al Rayyan FIFA 2022 stadium, Mall of Qatar will be offering visitors 500 outlets including over 100 food and beverage outlets as well as a 5 star luxury hotel, part of Curio, a Collection by Hilton. The Mall’s 19-screen Cineplex will include the largest IMAX Laser 3D projection system in the world, 7 VIP screens on 3 levels, a 8 lane bowling alley and in-theatre gourmet food service. Within the 16,500 sq. m Family Entertainment Complex, Kidzmondo and Xtremeland will provide multilevel entertainment for all.