A visionary institution founded by Giuliana Marchini Gerani and her husband Silvano Gerani led to the creation of ICEBERG in 1974. ICEBERG launched a revolution that introduced a new concept of sportswear deluxe. With the arrival of the talented French designer Jean-Charles de Castelbajac, the brand set the fashion world on fire with an all-knitwear collection inspired by Pop Art.

Forty-five years later, ICEBERG has a new creative direction with British designer James Long who was named creative director in 2015. Known for his innovative take on traditional knitwear, Long’s designs often combine bold print, streamline silhouettes and technical fabrications.