Doucal's was founded in Montegranaro and was originally an artisan shoe workshop founded by Mario Giannini. In 1973, it became a company, and in the following decades, the manufacturing techniques have been preserved with the exclusive charm of Made in Italy design, whilst the company takes a contemporary and innovative approach, incorporating the most cutting-edge technologies into their production processes. This evolution of Doucal's as a company, which combines tradition and modernity, has given rise to shoes of the perfect shape through the improvement of fit, styles, materials and forms.